The only event management platform you need for all your meetings and events
Keep up with the latest events news, topics and industry insights
Get the latest whitepapers, ebooks & videos on corporate events management
Helpful answers from the Attendease team
February 6, 2019
Watching an event unfold successfully is a bit like taking in the performance of a world-class ballet or an elite-level gymnast. They make it look so easy that all you see is the polished final product – not the hours upon hours of practice that went into pulling off the illusion of effortlessness.
Managers in charge of national and regional events know that it takes blood, sweat and tears to get an event to go off without a hitch. And while there’s no way to fully eliminate the work required to produce a successful event, you can make things easier on yourself by choosing technology tools that allow you to automate repetitive or manual event management tasks.
An added bonus? You won’t just minimize frustration. You’ll also reduce costs – and improve overall event ROI – by simplifying your efforts and driving greater overall event efficiency. Here are 18 Attendease features that’ll make it possible to do just that:
Event success isn’t built off of final attendance numbers or total revenue generated alone. It’s generated at every step of the process along the way – including the actions you take days, weeks and months before your event opens its doors.
Take your event’s website. According to research by Event Manager Blog, event planners listed event websites and event registration sites as the third and fourth most effective tools, respectively, for event marketing (behind social media and email marketing). Anyone who’s ever struggled through a frustrating online event registration process intuitively understands how important these tools really are.
That said, building a great event website doesn’t have to mean learning code or handing over five figures to a web developer. Using Attendease’s Website Builder tool gives event managers access to these four features:
What you put on your website is just as critical as how you publish it, and that means bringing a level of thoughtfulness and sophistication to the way you organize your sessions. As Enterprise UX conference organizer Louis Rosenfield explains, “A conference program isn’t just a bunch of talks. It must also connect them, and sequence them so they build upon each other and create the momentum that drives the event forward.”
Attendease simplifies this process with the following features:
Finally, there’s attendance. According to Geoff Beers, writing for The Balance’s Small Business blog, “Attendance is the single most important factor to the success of your event. Good attendance numbers bring revenue and sponsorship opportunities. And the more people you have registered will create more demand for advertising and participation openings.”
Attendance isn’t something you can afford to leave up to chance by assuming an “if you build it, they will come” mentality. Ensuring people show up for your event begins by providing them with easy registration options – such as those enabled by Attendease’s registration form features:
Event marketing factors heavily into attendance as well -– and it’s something that can be simplified with the following three Attendease features:
“What session am I supposed to be in right now?”
“Which room is this panel being held in?”
Sound familiar? Anyone who managed events in the pre-digital era remembers the seemingly-never-ending series of questions posed by attendees – despite the number of print-outs or the amount of carefully-worded instructions issued by event managers.
Modern event technology has changed all of this. Although no app can completely cure attendee confusion, the features offered by Attendease – including the three described below – can take a significant chunk out of the effort required for event execution.
Having these types of tools at your disposal doesn’t just minimize the headaches associated with answering the same questions over and over again. It can actually save you money if fewer people are needed to staff the event in order to field attendee queries.
The potential impact of event management technology doesn’t stop once your doors are closed. The analytics data these tools provide plays an important role in your post-event post-mortem analysis process.
Christy Lamagna, founder and Master Strategist at Strategic Meetings & Events, explains, “A post-mortem is a formal meeting that walks through and assesses all major aspects of the program. It evaluates what worked, what didn’t and what should be improved or remembered or done differently the next time. My team conducts an internal post-mortem to measure our processes and performance and to critique every event.”
To execute something similar at your organization, you’ll need the numbers provided by the following Attendease features:
Thanks to event management technology tools like Attendease, there’s no reason to suffer through the manual tasks associated with running a national or regional event ever again. That said, it’s important to ask yourself a number of different questions when evaluating possible event management solutions:
For Attendease’s answers to these questions – or to learn more about other features offered by our comprehensive event management and automation platform – download our free Platform Overview guide or reach out to our team to book a free demo. We can’t wait to show you how easy it can be to manage national and regional events with Attendease.
Stay up to date with the latest event management tips and news.
January 21, 2021
January 12, 2021
January 5, 2021