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Helpful answers from the Attendease team
October 4, 2016
They say “Content is King,” and it’s true. But when it comes to content management for events, what are we really talking about?
When planning your event, there’s a ton of content that needs to be created, organized and shared. Your goal is to communicate accurately and effectively all the details of your event to organizers, presenters and attendees in a way that is as exciting and inviting as it is practical. Let’s take a look at five of the best tips to help manage your content to support the creation and promotion of the most fabulous event possible!
1. Establish Your Voice – Your event website (or event landing page) is the central contact for all the information about your event. This is where you get to establish the tone and energy – the personality of your event. Your content should embody a voice that is an authentic reflection of your event and speak in a tone that will resonate positively with your audience.
2. Centralize Your Content – All of the basic information about your event needs to reside in one central place in your event management software – a CMS (content management system). All of your tools will feed from this one source of truth that is accessible to everyone producing and participating in the event. This includes your planning and marketing teams, your event staff, sponsors, exhibitors, presenters, and ultimately, your attendees. Consistency is key – you must have the ability to update information in real time to reflect changes in plans and ensure that everyone remains in the loop.
3. Use Technology to Your Advantage – Throw away those old-fashioned spreadsheets and post-its! Between event technology software that manages website building, registration, speakers, sessions and overall event coordination, you have enough tools at your disposal to do the job smoothly and easily. Starting with your CMS – lay the groundwork and immediately start populating your content. Make sure all of your tools are coordinated and that the information is consolidated automatically. You should have the ability to make edits on the fly and immediately publish. There’s no longer an excuse to be wasting time (and paper!) on old, outdated methods of event planning.
4. Integrate Your Content Marketing With Your Event Content – Whatever presence you have established with your event website, this needs to be carried over into all of your promotion. This includes your email blast invitations, press releases, social media strategy and post event surveys. Of course, all of the foundational event information needs to remain consistent, but you also need to establish continuity of tone and personality. Your language should also tie back into your general branding guidelines, so that your event becomes a natural extension of your marketing program.
5. Communication is Key – No matter how sophisticated your event technology is, your event plan is worthless without seamless team communication. Anyone who’s been in this industry for a while knows that last minute glitches and unforeseen circumstances are a given. Make sure that you have a good mechanism in place to update and share new content with everyone involved with your event, and all instances have been updated and changed. Being flexible and good natured doesn’t hurt either!
Contact us to see how we can help you streamline content management for all of your events.
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