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Helpful answers from the Attendease team
December 12, 2019
Event websites continue to be an extremely powerful marketing tool for promoting your upcoming events. They provide potential attendees with detailed information about the event, educating and entertaining them on the way. More importantly, they get attendees to sign up for events.
Here are a few tips on how to create a feeling of hype and excitement around events by creating the best possible event website.
The visual draw of an event has to be perfect to catch the attention of a potential attendee. Using pictures of the event venue, incorporating both external and inner shots of the event facilities is advisable. Hiring a professional photography team to capture shots of the guests, speakers and other activities of past events and then uploading those pictures on to the website is a great idea. This can also help generate FOMO – fear of missing out – which can help you increase registrations.
Try avoiding generic stock photo use on the event website. It gives off a sense of ‘un-authenticity’. On the other hand, using real images from past events makes the website more relatable and trustworthy. Also, use well-designed graphics to highlight the proceedings of the event. Here’s another article where you can learn more about website design best-practices for events.
Mobile responsive websites give the attendees of an event a consistent user experience. It is natural for attendees to look up the details of the event even when they are in attendance, so having a mobile responsive website is extremely helpful. Investing in responsive web design also helps with your SEO optimization.
Google prefers mobile-optimized websites as opposed to desktop-only websites. So, the chances of your mobile-responsive website securing a top ranking in the search results are automatically improved. As a matter of fact, Google now reprimands the websites that aren’t mobile responsive.
Mobile responsive websites quickly adapt to the user’s smartphone layout. Having the amenableness to omit things in and out based on the screen size of the user makes sure that all the users get access to key information as fast as possible, irrespective of the devices.
The registration page of a website has the goal of converting visitors into attendees. In order to provide a smooth registration, make sure you have all necessary information on the page and have a clear path to register. “Call to Action” buttons, directing users where to go to complete their registration, is a must throughout the page. Learn more about how to build a converting event landing page in this other article.
Providing a good checkout experience is crucial to an event website’s potential success. Once a visitor has decided to register, don’t let an annoying acquisition procedure make them second guess their decision.
When building your registration form, keep in mind that every additional step in the purchase or registration procedure leads to a 10% decrease in transactions. Studies also show that you can gain a 160% increase in the number of purchases completed when the website supported payment processes suited for mobile phones. Partnering up with a professional ticketing partner is the best way to secure maximum mobile-optimized payments.
Make sure key information such as event details, location, date, time, event descriptions and line-ups are all mentioned clearly on the website. If the event has a conference followed by other events, make sure that they are all mentioned on the agenda. Spell out why visitors should attend the event.
Video marketing has been in a lot of demand in the past few years. Since video content gives visitors the chance to learn a lot about the event in a small amount of time, they do a much better job of persuading them to visit the event as compared to text and pictures. Videos, when produced efficiently, can also clarify the character of your organization and the event being promoted.
There are several ways of using videos on event websites. Save the date videos are an amazing way of reminding the visitors about the days left for the main program. Videos can also be used to give tours of the venue and highlight past events, letting potential visitors know exactly what they can expect. You may also add a video to the event website homepage, to create a dynamic experience.
The best form of marketing hasn’t changed in centuries – word of mouth marketing! People are a lot more inclined to try something if an acquaintance recommends it to them. Social media has amplified this human tendency by making information sharing so easy. This is why having social media profiles for your event is an absolute must, in addition to having share social buttons on your event website. Here are some other ways to use social media to generate more buzz for your event.
Usually, creating an event website involves an army of designers, developers, and copy writers who will work together to write the copy, build the page, and update it regularly as the event gains new speakers, sponsors, ticket deals, etc. This is a time-consuming process and can be expensive. Not to say frustrating, as event profs often need to rely on a large team to get things done.
Using event management tools with an integrated website builder can be a great solution to simplify the process of creating and updating your event website. Tools like Attendease has made it easy for event managers to create the perfect website without heavily depending on third party contractors or other departments within your organization.
Having a great website is a must for events. Visitors attend events with anticipation if the information they receive prior to attending is interesting and exciting. Make sure your event website serves as the perfect appetizer for your guests!
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