A trend is a passing fancy, like the Pantone Color of the Year. In the last five years Pantone has made this interesting, including ‘ultraviolet’ and ‘greenery’ and for the complexities of 2021 they have addressed it with two colors. Ultimate Grey with Illuminating (yellow) Practical and rock solid but at the same time warming and optimistic, the union of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is one of strength and positivity. It is a story of color that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly.” 

Virtual events are part of today’s new normal. In fact, the virtual event platform market is predicted to skyrocket, with Travel News Daily reporting how enterprises are now pivoting towards hosting virtual events instead of in-person ones to adapt to the changes brought about by the pandemic. And available technologies making it convenient to attend events hosted in the digital sphere only strengthens the case for virtual events as the industry's next big thing. This bullish outlook underscore an increasing reliance on digital meetings, and it is a trend that is likely to continue as organisations worldwide look to reconvene online. And as our previous article ‘Future-Proof Your Events’ points out, many in the industry are done reacting to the fallout of this pandemic, and are now proactively future-proofing their events. Despite these inroads, the reality is that a lot can go wrong in these virtual setups, from platform limitations to your connection breaking down and your attendees losing interest. Having said that, you can't let your fear of failure paralyze you; instead, you'll need to be more proactive in your preparations. The post '5 Strategies to Improve Your Online Event Experience' already outlines a few steps to take your events to the next level, including building brand consistency, getting sponsorship and using music as a mood setter. Next, you'll need to be on top of things on the actual day of your event, which you can do by following the pointers below.