In today's Spotlight Series we had a chance to chat with Caitlin O'Malley, Program Manager at PCMA. Caitlin has been with PCMA for nearly six years and has created and managed the digital event experiences for PCMA flagship events, and has also been planning and producing some of PCMA virtual and hybrid experiences pre-pandemic and throughout the pandemic.

A trend is a passing fancy, like the Pantone Color of the Year. In the last five years Pantone has made this interesting, including ‘ultraviolet’ and ‘greenery’ and for the complexities of 2021 they have addressed it with two colors. Ultimate Grey with Illuminating (yellow) Practical and rock solid but at the same time warming and optimistic, the union of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is one of strength and positivity. It is a story of color that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly.” 

As the world of events continues to pivot, we see a rush of technology solutions popping with the promise of seamless virtual events. But most of the conversation is being driven by marketers who have an agenda, not actual event experts. We want to change the conversation by amplifying the voice of industry leaders who are on the battlefield, confronting the real challenges event planners are facing daily.