Cloud Foundry Summit 2014

Introduction:

Pivotal is a leading provider of application and data infrastructure software, agile development services and data science consulting. Committed to open source and open standards, Pivotal is enabling the creation of modern software applications that leverage big and fast data – on a single, cloud independent platform.

Leading enterprises look for the opportunity to build an immersive customer journey. Integrated, scalable, knowledgable and contextual.   Attendease has been closely working with Tech companies big and small for some number of years, from their most intimate leadership events to their most imprortant annual client user conferences.  From this experience, it is obvious that the most successful event managers are "hungry" to be leaders by focusing on what really matters for their attendees: a best-in-class integrated, end-to-end experience.   I've worked for many startups and without question one big observation is this - it's hard to win. To get the order of things right - which includes creating a fully integrated, scalable sales and marketing technology stack to propell the customer journey and drive conversion; with only a team of 10 to 20.  But what makes a leader in Tech? Precision focus on this very goal. I do see large entreprises focused on this, granted it is much more of a challenge than for an agile start up. There are so many more moving parts, processes and considerations.  As an #eventtech leader, what is really important as we build out our roadmap, is to look for companies that don't get hung up on tactical #details of a feature in their registration system, or whether their mobile app can have a speakers page.  Think strategically about your events.  Today's leading marketing-driven companies can now see: A) Events are critical to achieving business objectives B) Events have the opportunity to be more strategic and aligned with the overall mission and vision - including how they work with your digital marketing strategy C) Strategically partnering with the correct #eventtech to enable the sales and marketing stack will elevate your lead generation and transform your customer journey at the same time. Looking at the bigger picture versus focusing on tactical level features will make a world of difference to achieve your goal. Look for best in class enablement, and alignment of vision that matches where you want to go with your marketing team. 

In order to remain competitive as an event planner for your company, you need to stay in tune with the latest trends. From technology to engagement strategies to the tools you have at your disposal, the industry is changing fast and you want to stay on top of it. Bottom line, paying attention to upcoming trends is crucial in order to continually offer a quality experience for attendees and clients alike.

The last few years have seen big changes in the event management arena, with technology contributing the catalyst for progress. Meeting planners have put aside bulky binders and notebooks, replacing most paper with electronic gadgets and tools. This breakneck evolution in the world of event management software has not simply been in response to consumers' quest for the latest techy toys; it also speaks volumes about the push to use technology to make the complex task of event planning more manageable. To help narrow your choices from the vast array of both web and installed apps available, here are our top five productivity apps for meeting planners that will help you do your job more efficiently.

In the world of event planning, you are tasked with making use of every possible strategy for engagement, and sometimes this is daunting. From initial contact through registration, the actual live event through targeted follow-up and data analysis, you are continually working to find ways to cement brand loyalty and create strong ROI.  Event engagement strategies that use 1 to 1 appointments to build a personalized experience for attendees is one of the most powerful methods in your arsenal. The actual implementation of this may look different depending on your event's size and focus, but the principles remain the same. As you explore how to incorporate 1 to 1 appointments into your event planning strategy, here are some things to keep in mind.

Much of event management strategy has changed in the last few years, especially when it comes to membership organizations. Non-profits, community organizations, and membership sites all have one thing in common: a driving need to work smarter to find ways to retain and renew memberships, and to continually attract new members. A recent study of more than 800 membership organizations found that technology is central to these efforts.

No matter how hard you work to mastermind an exceptional event for your organization, you won't have maximum results unless you also have fully engaged attendees. The tired model of a conference delivered to a captive and passive audience is long gone; with careful planning, you can have dynamic participation before, during, and after your event.