INTRODUCTION:

Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.

Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.

Need some inspiration? Check out these "How-To" examples from the HubSpot blog:

sample_blog.jpg


INTRODUCTION:

Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.

Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.

Need some inspiration? Check out these "How-To" examples from the HubSpot blog:


INTRODUCTION:

The list post is one of the most popular and readable blog formats on the web. It is composed of -- you guessed it -- a list, and includes short explanatory paragraphs about each item.

Use your introduction as a way to tell the reader how this collection of ideas will help them. Keep it light by including a personal story. If you have any data that you can include relating to your list, include that in your introduction, too.

Here are some examples of how we use list blog posts here at HubSpot:

  • The 7 Worst Types of Headlines (And How to Fix Them)
  • 5 Major Challenges Marketers Face (And How to Solve Them)
  • The Top 10 Qualities of High-Quality List Posts
  • Virtual events are part of today’s new normal. In fact, Forbes reports that some virtual events platforms have seen numbers surge by up to 1,000% these past few months. This rise translates to roughly 52,000 such events in the months since this global pandemic first broke out. These figures underscore an increasing reliance on digital meetings, and it is a trend that is likely to continue as organisations worldwide look to reconvene online. And as our previous article ‘Future-Proof Your Events’ points out, many in the industry are done reacting to the fallout of this pandemic, and are now proactively future-proofing their events.

    Despite these inroads, the reality is that a lot can go wrong in these virtual setups, from platform limitations to your connection breaking down and your attendees losing interest. Having said that, you can't let your fear of failure paralyze you; instead, you'll need to be more proactive in your preparations. The post '5 Strategies to Improve Your Online Event Experience' already outlines a few steps to take your events to the next level, including building brand consistency, getting sponsorship and using music as a mood setter. Next, you'll need to be on top of things on the actual day of your event, which you can do by following the pointers below.