26 Feb Using Metadata to Gain Valuable Insights into Your Events

Metadata is used widely by businesses today, but how can professionals in charge of multiple events leverage this tool? We start by understanding what metadata is, and then list some of the ways you can use metadata to optimise your event management processes.

20 Feb Five New Event Planning Trends to Watch in 2019

The new year is well under way, and all of us in the event space are watching out for the new trends that’ll continue to influence our work throughout 2019. So what’s changed, and what can we expect to see going forward? At all ends of the spectrum – from shrinking budgets to investment in advanced technology – there are several trends you should add to your watch list. Here are the five I’m paying attention to this year:

14 Feb 13 Corporate Event Planning Mistakes That Will Cost You Money

Managing one corporate event can be demanding enough, so when it comes to managing multiple events, the time, resources, and details involved can make it a challenging endeavour.

06 Feb 18 Attendease Features That Make National and Regional Event Management Easy

Watching an event unfold successfully is a bit like taking in the performance of a world-class ballet or an elite-level gymnast. They make it look so easy that all you see is the polished final product – not the hours upon hours of practice that went into pulling off the illusion of effortlessness.

28 Jan 8 Technologies That Will Make Events Stand Out in 2019

Back in 2015, I introduced five trends I expected would have a major impact on making events stand out. But since four years is practically a generation in the world of technology, I wanted to revisit the initial predictions I made, as well as introduce the new trends I’m looking forward to as event management technology has continued to evolve. Did mobile event apps, iBeacons, event analytics, interactivity, or gamification have the impact I’d predicted they would? What new trends have eclipsed them in the event space? Let’s dive in together.

18 Dec 5 Best Practices for Designing Event Merchandise

You’ve decided on the type of event you’re going to hold.  You’re ready to start spreading the word on your organization’s social media accounts. You’re crafting a registration landing page that any attendee will find easy to use.The only thing missing is memorable merchandise that will commemorate your event and spread the word about your organization.

23 Nov How Social Media is Impacting Exhibition Stand Designs

Social Media has infiltrated every area of modern life and exhibitions are no different. Every one attending or presenting uses social media in some way. One of the benefits of social media for business is its speed: you can test concepts and ideas quickly to see if they work. This ability to quickly speak to your audience gives you an opportunity when designing your stand to refine your concept for maximum impact. You can test how your audience responds to certain types of messaging and ideas, and then feed this data back to your exhibition stand designers so they can build the refinements into the design.