How much you decide to charge for tickets can make or break your event. If you price tickets too low you will cut into your profit margin. Low cost tickets may also lead to low perceived value from your audience. On the other hand, high priced tickets may more than cover your costs and yield profits, but only if enough people buy them. And if your event is priced higher than similar completing events, you’d better be able to demonstrate the increased value. Either way, you still have fixed expenses related to those attendees and need to ensure you’ve got your budget covered in a minimum sales, average, and sell-out scenario.

The new year is well under way, and all of us in the event space are watching out for the new trends that’ll continue to influence our work throughout 2019. So what’s changed, and what can we expect to see going forward? At all ends of the spectrum – from shrinking budgets to investment in advanced technology – there are several trends you should add to your watch list. Here are the five I’m paying attention to this year:

Back in 2015, I introduced five trends I expected would have a major impact on making events stand out. But since four years is practically a generation in the world of technology, I wanted to revisit the initial predictions I made, as well as introduce the new trends I’m looking forward to as event management technology has continued to evolve. Did mobile event apps, iBeacons, event analytics, interactivity, or gamification have the impact I’d predicted they would? What new trends have eclipsed them in the event space? Let’s dive in together.

Social Media has infiltrated every area of modern life and exhibitions are no different. Every one attending or presenting uses social media in some way. One of the benefits of social media for business is its speed: you can test concepts and ideas quickly to see if they work. This ability to quickly speak to your audience gives you an opportunity when designing your stand to refine your concept for maximum impact. You can test how your audience responds to certain types of messaging and ideas, and then feed this data back to your exhibition stand designers so they can build the refinements into the design.