Email marketing is one of the most powerful online marketing strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations, secure sponsorships and speakers, and grow your event brand. This guide provides everything you need to consider when creating an effective email marketing strategy for your event.

Having a clear event plan will help you not only draw the path to event success, but will also give you the information and metrics you need to track in order to demonstrate your event ROI. From defining the event's objectives, to ticket pricing strategies, audience personas, and marketing tactics, our event planning template covers everything you need to know to run a successful event. Keep reading to learn more about each section of your plan and examples you should consider when planning your event.

We're excited to share exciting updates to the Marketing module on the Attendease platform. This includes an easier way to add analytics and advertising conversion tracking snippets, and a more robust email platform to manage your event email marketing campaigns. Keep reading to learn the details!

Trying to attract more guests to your next event? Consider using Facebook ads to grow your reach. The popular social media platform boasts 2.19 billion active monthly users. It also gives Facebook advertising firms and event marketers alike the option of targeting specific types of users with its Custom Audience tool. That makes it easy to reach people who are actually interested in your event.

We are pleased to announce that Attendease has been shortlisted for two categories under the Event Tech Awards 2018: Best Event Management Platform, and Best Hybrid Event or Live Streaming Solution. The awards are now in their sixth year and will once again recognize the achievements of companies delivering digital and technological solutions to the events industry. The event will happen on November 7th, in London, when the winners will be announced. #FingersCrossed This is not Attendease's first rodeo tho, in 2016 we won the awards for Best Event Website/ Mobile Site. #GoTeam!