Why Companies Run CORPORATE Events

A company’s most valuable asset is its people, which is why companies are increasingly investing more in creating engaging corporate meetings and events. Whether a monthly training program or an annual company retreat, organizations are now focussing on providing more to their employees in order to create a culture of continuous growth and learning, and retaining their valuable employees in the process. In fact, research shows that employees who are engaged and thriving are 59% less likely to look for another job, and organizations with a strong learning culture enjoy employee engagement and retention rates around 30-50% higher that those that don’t.

benefits of corporate meetings and internal events

Types of CORPORATE Events

Internal events can come in all types and sizes. From small departmental social events, to internal global leadership summits, sales incentives and training programs – each has its role and each always requires more planning and execution tools than many think.  Some types of internal events include:


  • Company retreats
  • Townhall
  • Internal product launch
  • Training programs
  • Seminars
  • Diversity and inclusion program
  • Company socials
  • Company webcasts
  • Health & wellness meetings
  • Board meetings
  • Incentive meetings/ trips
  • Leadership meetings


Regardless of the event you are planning, you should know your event requirements in order to find the right solution for your event management needs. While you will likely want to have a public landing page or event website for a large conference, you may want to keep your internal events private, so only employees can see your event details. Moreover, you may want to invite only a segment of your employees, and make the event only visible to a certain group. Each different event type has unique requirements and might beg you to answer some questions:


  • Do I want people to register, and track who registered for the event?
  • How important is it to have a well designed landing page to attract people to register?
  • Is this a private event for specific teams or available to all staff?
  • Do I want this event to be seen and visible to all staff?
  • Will there be speakers for this event?  
  • How much interaction do I want with my audience during the meeting or event?
  • Is an online event or live in-person event best for my objectives?


There are many more questions you may need to ask, however, the answers to these questions will lead to how you leverage and execute your event using event technology. The components needed for internal events may differ from those of external events, as the meetings are quite different in nature.

Using Attendease to Manage Corporate Events

Working with our award-winning event management platform and a support team you trust will guarantee you time and cost savings with each incremental event you run.

Save time by automating tasks through workflows

Eliminate web development costs by cloning a previous event

Decrease the tools you use from an average of seven down to one

Manage attendee data across multiple events

Have one source of truth for all your events

Easier to onboard teams to manage multiple events 

Internal meetings can vary widely: from a few individuals to thousands; in-person or online; and an hour long or multi-day program. Finding the right event management platform for your corporate meetings will dramatically increase your productivity when managing events. At Attendease, we aim to simplify event management by allowing professionals to manage different stages of the event lifecycle through one unique platform. In fact, some users can drop an average of seven tools when they start using Attendease to manage their events. This can not only help you to reduce costs, but also allows your team to work more efficiently, while keeping all of your event data under one unique platform.


Attendease has helped companies like Adobe, Hilton, and NBC manage a multitude of corporate meetings and internal events. Learn how you can do the same!

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“For our January 2017 Training Meetings we chose to work with Attendease and created 2 Meeting Websites. Overall the look and feel was on brand and it was very user friendly from our attendee perspective. The Customer Support was outstanding and I say this as we had many customization requests and this posed challenging for my team but due to the excellent customer service we received all the customization was actualized which made me very happy. I look forward to using Attendease for future meetings.”

Jennifer Rondellini – M.A.C Cosmetics