Field marketing events includes all promotional activities that involves getting a company’s products in front of their audience, out in the field. Whether you manage field marketing events at a retail location, at public spaces, or as part of a larger event, this is a great opportunity to communicate directly to the consumers while creating brand awareness, increasing sales at targeted locations, or increasing engagement with specific communities.

Field Marketing Event Types

Field marketing events can vary widely: from B2B or B2C, as part of a larger event or as a stand-alone event, paid or free. Some types of field marketing events include:

  • Promotional events
  • Hospitality events
  • Lunch & Learn
  • User meetups
  • Small side events at larger industry events
  • Product demos
  • Pop up shops
  • Interactive exhibitors’ booths

Using an all-in-one event management platform can dramatically increase your productivity when managing multiple events. 

Using Attendease to Manage Field Marketing Events

Working with our award-winning event management platform and a support team you trust will guarantee you time and cost savings with each incremental event you run.

Save time by automating tasks through workflows

Eliminate web development costs by cloning a previous event

Decrease the tools you use from an average of seven down to one

Manage attendee data across multiple events

Have one source of truth for all your events

Easier to onboard teams to manage multiple events 

Finding the right event management platform for your field marketing event will dramatically increase your productivity. At Attendease, we aim to simplify event management by allowing professionals to manage different stages of the event lifecycle through one unique platform. In fact, some users can drop an average of seven tools when they start using Attendease to manage their events. This can not only help you to reduce costs, but also allows your team to work more efficiently while keeping all of your event data under one unique platform.


Attendease has helped companies like Adobe to run field marketing events. Learn how you can do the same!

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