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Helpful answers from the Attendease team
March 26, 2020
Whether you are planning your first webinar, or if you are an experienced planner, we put together a list with everything you need to plan your next webinar more smoothly and efficiently. Read the tips below, and download the free template here.
Before getting ready to produce a webinar, you need to ask yourself if this is the right strategy at the right time. Are you able to make your subject engaging? Are you able to reach your desired audience? Are there enough people interested in hearing what you have to say? Is that group going to be good prospects for your business? Might it be best to produce a blog article or a white-paper instead? Examples of non-worthy webinar content might include minor product releases, news content (without a twist/opinion), broad themes with no real deliverables, or a dry sales pitch.
People will be sparing an hour of their busy schedules to watch your webinar, so make sure it’s worth it! When done right, webinars can be a powerful marketing strategy that can attract hundreds of new leads into your funnel. This is especially true for B2B companies. Here’s how to make sure your webinar achieves your strategic marketing objectives:
Choosing the topic to focus on will be the most important decision you will make. The topic you choose should be highly specific, so that you can go over it in great detail and provide concrete deliverables. Avoid topics that are too broad, as it will be harder to deliver real value to your audience, and difficult to entice them to sign up in the first place.
Once you know the content you will share, choose the best way to deliver your message. Here are a few popular formats for webinars:
Good speaker selection can create a great deal of impact on whether or not your webinar will be successful. Look for experts in the field – professionals who are highly skilled, have enough experience, and are comfortable speaking in public (and in front of the camera).
It’s a good idea to have someone from your own company speaking, but it’s also a best practice to partner with other companies in the industry that are not direct competitors to you, complementing what you offer to your clients. This cross promotion strategy is a great way to reach new audiences too, as the company partnering with you will promote the webinar to their audience also. It’s a win-win!
This is more straightforward, but here are a few tips to help you with your webinar presentation deck and script:
One of the most important things to consider is using a webinar platform that can support all your needs. That may start with understanding the number of attendees you are expecting, and the duration of the event. Some popular options include Adobe Connect, Zoom and GoToWebinar.
Going through a dry run will also help to see if there are any adjustments needed, including internet stability (cable connections are more stable preferred, compared to wireless), microphone, background noise, timing, notes about the presentation style of your speakers, and more.
Another great tip is to have one technical person available to help during the entire duration of the webinar, so you don’t need to do everything yourself. If anything goes wrong (and we hope it won’t!), someone should be doing that for you, while you can focus on interacting with the audience.
Make sure you have the computer batteries handy, and any other devices that you may need during the event. Turn off cellphones, remove landlines from your room, and anything else that may disrupt your webinar.
And that’s a wrap! Creating a webinar is a fantastic way to promote what you do and to create awareness about your company. Following a streamlined process and having the right tools in hand will help you succeed in this effort. If you manage multiple webinars, you may be interested in using Attendease to manage your events, as you can easily clone an event to create a new one in the future. Here’s how you can take advantage of the Attendease platform for your next webinar.
Creating an webinar with Attendease is a great way to start, as you can easily clone any webinar event and create a new one in the future, with minimal effort. That means you don’t need to create multiple websites, landing pages and registration forms, so you can focus on your webinar content and promotion, rather than setting it up. Here’s how easy it is to build a webinar using Attendease:
Ready to see it in action? Contact our team to book a demo and see for yourself how you can effortlessly manage a webinar using Attendease. Of course, in addition to webinars, you can also learn how to use Attendease to manage any event, regardless of size or type.
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