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Helpful answers from the Attendease team
October 15, 2020
The pandemic has fundamentally changed the way event organizers plan, run and measure the success of meetings and conferences. Here are some insights on what attendees expect and how event planners are adjusting to meet the challenge.
However, it turns out that virtual events were popular even before the pandemic:
PROS AND CONS of Virtual events
While virtual events are less expensive to run…
… attendees find them easier to skip out on.
But the good news is:
Before COVID, people attended business events to stay informed and connect with others:
(Source: 614 Group)
Education and networking are no less important in a virtual environment, but people expect to be entertained as well. When asked to rate their interest (out of 10), attendees ranked these virtual event features most highly:
(Source: Covalent Careers)
VIRTUAL EVENT PLANNER STRATEGY
What are event managers charging for virtual event tickets?
(Source: Wild Apricot 2020 Virtual Event Report )
How long are event managers running virtual conferences for?
(Source: Tagoras Virtual Conferences Report)
What kind of experiences are virtual event organizers offering attendees?
A majority of the organizations that have hosted a virtual conference offered the following features:
Discussion boards, pre-recorded sessions with on-demand playback, and a virtual exhibit hall were offered less frequently.
How can virtual event managers maximize attendance?
When compared to attendance at in-person events:
The vast majority of organizations hosting virtual events are charging less than they would for an in-person event.
In-person and virtual attendees alike are motivated by making new connections and generating leads for their business. Brands running online events will have to actively encourage networking in a virtual environment.
Guest speakers and panel discussions will help you maximize attendance at your next virtual event.
Run your next virtual event with Attendease, the all-in-one platform for online (and in-person) event management.
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