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January 2, 2020
In order to increase awareness of your events and boost ticket sales, it’s important to invest time and effort into social media marketing. But with so many social media channels available (and new ones appearing), how should you take advantage of each of them while being relevant? Today we will cover how to use Facebook, Twitter, Instagram and TikTok to promote your events in the new year.
By posting on these platforms and making sure your followers are made aware of your event updates – engaging with them and potentially converting them into customers becomes easier. Depending on your target audience, select the social platforms and launch your promotional campaign. For example, if your event targets Gen Z, then Instagram and TikTok are great channels for promoting your event.
Here are some easy tips on how to get started with social media marketing for events’ promotion.
Facebook is definitely one place where you can find almost all of your target audience. With over 1.2 billion users, Facebook is the largest social media audience to promote your event, with users spanning most demographics.
Share event updates, communicate with followers and create pages that are dedicated to posting about your event on a consistent basis. Target your messaging to specific target groups by investing in Facebook’s paid promotion tools.
When creating a Facebook Event:
Nearly 60% of all daily Facebook users log into the platform using mobile devices. To maximize promotional efforts, promoters must design ad campaigns for mobile devices. That should be the priority. Use “tap-able” images and copy. If you use an event management platform like Attendease, selling tickets directly on Facebook becomes easier.
Attendease allows event managers to use global fields to track and assess information across multiple events. In 2020, events that will offer tickets directly on Facebook will record twice the number of free registrations according to recent trends. Don’t miss out.
If your posts about your event hit the coveted ten thousand retweet mark on Twitter, it is likely to hit the news section. Twitter is the best place to be short, sweet and innovative.
Here are the fundamental steps behind a successful Twitter promotional campaign:
Backing your Twitter campaign with a solid event marketing tool like Attendease will boost instant engagement and ticket sales directly on Twitter. Attendease allows event managers to create a customized platform to monitor and control all aspects of your events – pass types, promo codes, prices, etc.
200 million users visit business profiles every day on Instagram. With the launch of IGTV, an upsurge in Instagram Stories marketing and inclusion of in-app sales, event planners have to find ways to engage with their target audience – the market is way too lucrative.
Be creative and relentless. Have a clear set of targets for every event.
Use platforms like Attendease to make sure that you are always aware of all the analytics regarding your promotional campaign. Attendease allows event managers to create an unlimited amount of campaign prototypes, promo codes, content, price levels, etc. and to track all through a visual analytics dashboard.
According to Variety, TikTok recorded over 795 million users internationally. While it’s a younger social media platform, several large brands are already experimenting with marketing campaigns and seeing success. It’s time to seriously consider TikTok for promoting your events.
When using TikTok for event planning, consider the following campaign ideas:
TikTok is in the early phase where only minimum investment is required and returns almost guaranteed thanks to the sheer number of users. With a budget of less than $3,000, a paid TikTok promotional campaign can seriously boost your event.
Social media marketing for event planning is a great way to boost your ticket sales and draw attention to your event. Using the large audiences of Facebook, Twitter, Instagram and TikTok can seriously help you take your event to the next level. For planning your event, consider working with an event marketing tool to make planning even easier.
Need professional help with planning your 2020 events? Attendease is one of the leading names in the field of all-in-one event management software. Offering all the key features needed to stay relevant in 2020, Attendease provides event managers with an intuitive, seamlessly branded and a convenient digital experience that goes hand-in-hand with a live experience. Book a demo to learn more.
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