Deeper Attendee Profiles

5 tactics for building deeper corporate attendee profiles

Why do we create and host corporate events? Managing and maintaining customer relationships is great but there is another hidden, and often poorly executed outcome of corporate events, and that is capturing useful information from our customers or new prospects to assist us in creating future marketing and sales opportunities. In order to do this more effectively, we need to be more strategic about the information we are gathering.

A handy checklist for building deeper corporate attendee profiles