What a wonderful world it would be if you only managed one meeting per year. The organization’s goals could be expressed through the objectives of that meeting and programming and planning would be more like assembling the pieces of a single puzzle. But if you do plan multiple events, there is a strategy for placing the small puzzles inside the larger puzzle. When you do that, you can save money, minimize overlapping objectives, meet your audience persona’s needs more effectively, and plan resources more efficiently.
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