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Helpful answers from the Attendease team
When planning an event, everything flows from understanding the marketing personas that comprise your prospective attendees. The challenge for event marketers is in taking the overall event objective, aligning it with the appropriate marketing personas, and then developing an event strategy that seamlessly connects your company’s brand tenets with the needs and desires of your prospective audience. When all of these factors are aligned, your event strategy will attract the right target audience and produce a stellar event that offers a high quality value exchange for both your organization and all of your attendees?