When you search your event name on search engines, like Google or Bing, what do you get as a result? Is your event website showing at the top position, or are other websites outranking you? Studies show that nearly 50% of online users will click the first three results, and less than 1% will bother to visit page two (positions 11+). With that in mind, it’s understandable how important it is to have your website ranking well in search engines. You don’t want to lose any traffic and have possible attendees, exhibitors, sponsors, or speakers end up at a competitor’s event.
Download the SEO Guide for Event Websites to learn what tactics you should use to get your event ranking on search engines. The guide includes a checklist, so you can keep track of all the work.