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Helpful answers from the Attendease team
With $565 billion spent on meetings and events around the world annually, event marketers are under pressure to generate positive event ROI, typically measured by the success of lead generation initiatives. Consequently, in order to justify the marketing spend to the C-suite, event marketers are tasked with driving lead generation strategies that deliver sales-qualified leads (SQLs). While event marketers likely agree that lead generation should top the list of their event objectives, translating this goal into an executable strategy can be a challenge for even the most seasoned event planner.
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