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Helpful answers from the Attendease team
August 23, 2016
The conflict between Sales and Marketing is hurting your business bottom line. However, consistently competing in today’s event planning arena requires a willingness to find new ways to work together. Ultimately, when sales and marketing are in alignment, there’s happy customers which translates directly to increased revenue.
Here are a few things to consider as you evaluate how to help your sales and marketing departments work together.
Today’s consumers need both departments working in harmony. Google – the ultimate tracker of consumer behavior – states that the average consumer researches from more than ten sources before making a buying decision, and the Marketing Leadership Council report found that B2B consumers “progress nearly 60 percent of the way through the purchase decision-making process before engaging a sales rep.” By working together, both Sales and Marketing can dramatically increase not only the success of your next event, but also your business’s bottom line.
What might that look like?
Create short-term collaborative effort around each event timeline from pre-planning through post-event followup. By strategically defining a revenue goal and working together to create the best event planning strategy to reach that goal, your team exponentially increases the probability of success.
Decisions for how to effectively combine the efforts of Sales and Marketing in your event management planning must be data driven. Without data, you’re left with Marketing tossing leads over the fence, and Sales certain they’re not being given the tools they need to close the deal.
Event planning based on data-driven collaboration between both Sales and Marketing will enhance the brand experience of your attendees while measurably improving your ROI. By collecting, analyzing, and making available data from every stage of the event planning process, both can work together to create a truly successful event with aligned goals and ultimately happy customers. Contact us today to see how we can help create your next successful event.
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