Humble Beginnings…

Pleased to meet you! Welcome to Attendease!

What do you get when you throw three young web developers together in old East Vancouver heritage house in 2001? A SaaS-based event automation platform in 2017…obviously! Jamie, Mike and Patrick started Coverall Crew (now Attendease) in 2001 on a bit of a whim, and quickly fell into a focus on event registration and website development for mid-sized and large technology companies for their events. As they did more custom technology consulting for clients, it became apparent they needed a platform to automate tasks for themselves, and this eventually evolved into what is now the Attendease Event Automation platform.

Attendease cofounders
Attendease team


We remain as curious, accessible and customer-focused as ever.

We’ve matured into a nimble cloud-based solution that stays true to its beginnings working to make the lives of event planners and marketers easier through our event automation platform. We’re growing and evolving, and we see the next five years to be more exciting than the last five.

Simplify. Organize. Grow.

Our aim is to continue to evolve to be the core of the enterprise event lifecycle and to pollinate events of all types and sizes through our innovation and customer-first mentality. This is our event automation platform.

Industry and what that means to us

We’ve been in events for over 15 years, and today that domain knowledge helps shape our vision and direction.  We know there is no tomorrow for an event planner executing their event, and that sense of urgency and dependability drives our commitment to our customers.

When we think about corporate events, we see a $30+B market full of opportunities for change and innovation. We believe it is time to think differently about your corporate events, and to make your event tools part of your overall marketing stack.

Attendease team

Our core values

United in our hate of car alarms and a belief that normal is boring, we have each other’s backs and we look after our customers.

We’re good intentioned, responsive and we do what it takes for our customers

We’re collaborative and self aware

We’re transparent, inclusive, trustworthy and reliable

The Team at Work Around the Office

Troy Kasting and Antoine Censi
Attendease team
Attendease team
Attendease team

We’re global and multi-cultural

We are collaborators full of pride, creativity and an ability to punch above our weight. We take your events seriously, but don’t take ourselves too seriously.

Leaders and Founders

Attendease Todd Heintz

Todd Heintz

President & CEO

Todd Heintz has over 20 years experience with technology companies having worked for EY, Sierra Wireless, EQO, BCLC, Contractually (Coupa), Incite Ventures, and now Attendease. Heintz has depth and breadth in product, sales and marketing, financing, operations, corporate development.

Jamie Lubiner Attendease

Jamie Lubiner

VP Product & Co-Founder

Jamie Lubiner has spent 18+ years overseeing and participating in the design and delivery of custom software for myriad Fortune 500 companies like Adobe, NBC Universal, NVIDIA, Apple, Intuit and PalmSource. Jamie also co-founded Attendease, which is an enterprise-grade event management, marketing and delivery platform.

Patrick Gibson Attendease

Patrick Gibson

Senior Developer & Co-Founder

Patrick Gibson has been working with the web for over 20 years, covering a wide array of technologies, platforms, and aspects of web development, design, and infrastructure. He has worked on projects for such companies as Hewlett Packard, Adobe, Cap Gemini Ernst & Young, eBay, as well as many others.

Board of Directors

Todd Heintz

Jamie Lubiner

Chris Knight

Advisors and Mentors

Matt Mastracci

Matt is an entrepreneur and former CTO with multiple sweat-equity exits through StumbleUpon (acquired by eBay) and Flipagram (acquired by Toutiao). He is an angel investor who has invested in more than 40 deals, including Careguide, Foodee and Glowforge.

Robin Jones

Robin is currently the Chief Marketing Officer at Payfirma, and previously led the marketing organizations at both QuickMobile and Active Network (Lanyon) where she was responsible for marketing strategy and execution. Robin has been instrumental in seeing start-up and mid-size organizations through rapid growth phases to IPO including over 20 strategic acquisitions and partnerships.

Dean Prevost

Dean Prevost was previously President of Allstream Inc. from 2009-2014 where he also held CMO and EVP roles in Operations, Sales and Marketing from 1997 to 2008. Dean also spent over six years at Monitor Company, a strategy consultancy. Dean holds a Bachelor of Commerce from the University of Calgary and an MBA from Harvard Business School.

vancouver shot

Our Location

Corporate Headquarters

Suite 170 – 422 Richards Street
Vancouver, BC
V6B 2Z4

Get in Touch