So you are planning an event and you need to build a website. Now what? Before you dive in, you need to plan for a website that will not only communicate about your event, but that will also captivate the attention of the users so they actually sign up for your event (why would you want a website that doesn’t convert, right?). But building an engaging event website is about more than just adding an image and writing a few paragraphs about the event.

How to gain organic exposure for your event

When you search your event name on search engines, like Google or Bing, what do you get as a result? Is your event website showing at the top position, or are other websites outranking you? Studies show that nearly 50% of online users will click the first three results, and less than 1% will bother to visit page two (positions 11+). With that in mind, it’s understandable how important it is to have your website ranking well in search engines. You don’t want to lose any traffic and have possible attendees, exhibitors, sponsors, or speakers end up at a competitor’s event.

We’re taking a look at three event marketing trends marketers are going to be embracing even more in 2018. Wondering how event audiences are being affected in an increasingly technological age? There’s always lots of news about tech innovations, but the tie that binds these three event marketing trends is the continuing focus on creating amazing human-centric experiences.