Whether you have a physical product or an online one, you want to make sure you create enough buzz to generate interest and increase your sales. Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. But you don't need to be Apple to rip the benefits of product launch events. 

Event management has gotten a lot more complicated in the past few years. With new technologies coming up regularly, it can be overwhelming to stay on top of the fast changes in the industry. There’s a constant need to reinvent events, all while trying to increase productivity and work more efficiently. Meeting and event planners have to keep current to continuously manage a range of fields – analyzing data, planning, communicating, and most importantly transforming ideas into real experiences.

Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of event management is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure. 

The events industry has been behind some of the most innovative tech conferences in the past decade. Opening the doors for new business prospects, these conferences are places where the top professionals meet and showcase their innovative concepts and bold theories for the future. Needless to say, 2020 is set to be another bar-raising year for event management professionals. Here’s a complete round-up of the ten best event tech conferences that you should be excited for in 2020.

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. With major organizations like Salesforce, Google, Adobe and HubSpot investing heavily in planning out innovative and interactive events, the smaller organizations aspiring to be industry leaders have to rush into event planning just to update their marketing strategies. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020

In order to increase awareness of your events and boost ticket sales, it’s important to invest time and effort into social media marketing. But with so many social media channels available (and new ones appearing), how should you take advantage of each of them while being relevant? Today we will cover how to use Facebook, Twitter, Instagram and TikTok to promote your events in the new year.