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Helpful answers from the Attendease team
January 4, 2018
Amazing speakers can make or break your conference. It can mean the difference between a sell-out and half-full room. And much like casting for a big movie, if you confirm one high profile speaker, others will follow.
Attracting great presenters for your conference isn’t as easy as setting up a Call for Speakers and wait for the applications to come rolling in. It’s also not as easy as cold calling world class speakers and hoping to entice them to join you.
For one thing, and especially if you work in a niche industry, you’ll probably receive applications from the same group of people each year. For another, unless you event is very high-profile, the big name experts who receive tons of invitations each year are likely to ignore your outreach.
First task is to put together your lineup of top picks for your event. Some presenters might be obvious experts in your field, and others might belong to a complementary industry that is aligned to your subject area. Then there are the high-profile presenters that are a draw for a keynote because of an attention grabbing reputation that people will want to see.
Here’s some ideas to find great speakers:
Great conference speakers receive lots of invitations. Your request to speak might fall on deaf ears, especially if your event is not well-known. So what’s the best way to get the attention of great speakers? Present your ask as-if they are already presenting at our conference!
Here’s how to go the distance with customizing your ask:
There are some great stories out there about the lengths conference organizers will go to in order to attract great speakers. So make the most of your network! If you’re a socially savy connector you should be able to finesse an introduction to your dream presenter and get the conversation rolling. This is a great story of how having a LinkedIn connection in common turned into bagging a dream speaker.
Here are three ideas to make the most of your network:
Introducing a fabulous Attendease feature…Speaker Workflows! Speaker Workflows allows you to create custom application forms, surface the form on your event website, invite applicants, and manage the application process. As applications are submitted, you are able to review, approve, or reject applications. Approved applicants are automatically added to your event as speaker profiles. So easy and seamless.
Once all your hard work has paid off and you start confirming your conference lineup, make the most of your speaker’s network and get them to help you promote the event. Here’s how to make event promotion easy for your speakers – and why you should make the most of that opportunity. Speakers are usually happy to promote an event, but if they have to work too hard to help spread the word, your event could fall to the bottom of their to-do list. Simplifying the process and providing your speakers with the right tools to promote your conference will not only boost exposure, but will help to fill seats – a mutually beneficial outcome for everyone.
Ready to learn more? Take a tour into the possibilities of Attendease!
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