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Helpful answers from the Attendease team
November 22, 2017
Creating a fabulous event is not enough. Getting noticed by prospects, customers, sponsors, media – that’s the secret sauce. Turns out your network can be enlisted to help promote your events, in some surprising ways!
There’s nothing worse than that sinking feeling when registrations don’t meet expectations, so check out these event promotion ideas to ensure you cover every base, thanks to those people who are already involved. Make sure to include these when planning your event marketing efforts for your next event.
Speakers are usually happy to promote your event, but if they have to work too hard to help spread the word, it can fall to the bottom of their to-do list. Simplifying the process and providing your speakers with the right tools will not only boost exposure, but will help to fill seats – a mutually beneficial outcome for both the speakers and event organizers.
If you’re working with recurring events, one of the best strategies is to keep in contact with past attendees throughout the year. Providing useful and relevant information related to their industry builds anticipation and keeps that connection going until next year’s event. As a bonus, the messages can be altered to recruit new attendees – but the content you create is useful for both targets.
Your Net Promoters:
Enthusiastic Net Promoters are your next-level attendees. These are your loyal fans, who will sing your event’s praises to their friends and colleagues. Your NPS Score comes down to your customers answering one question – “How likely is it you would recommend us to a friend?”
Your Charitable Partners:
If your event has a charitable component, make the most of the charities network to promote your event. Most charities have an upcoming events page on their websites and will share social call-outs on their channels. As with all partners, providing them with well-crafted messaging and images goes a long way to helping them share your event. They’ll appreciate the opportunity to promote their cause to your network too.
Ready to learn more about delivering high quality event leads? Download our NEW whitepaper here.
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