Running an event is a costly experience. Even for small events, costs can ramp up quickly and out of budget if you are not prepared for issues that might pop up. With event costs rising every year, you will want to bring in revenue from as many channels as possible. Luckily, sponsors are here to make event costs easier to manage and to help generate significant revenue for your event. This is why event sponsorship packages are crucial because they help you get more sponsors.

Breaking up is never easy, no matter if we are talking about a romantic relationship or a business one. While we don’t have the credentials to help you end a romantic relationship, we have heard many broken heart stories of event professionals who tied the knot with the wrong tech provider and went through hardships to put an end to the relationship and look for something better.

Having a deep understanding of your target audience is the first step to successfully achieve your organization’s goals. Whether your event is targeting consumers from a specific demographic or professionals from specific fields, having the right data at your disposal can be crucial to the success of your event. Here are three ways you could use attendee data and how you can gather it.

We know how hard it is to get budget approved for new software, but it’s equally difficult to get buy in to switch into a completely different platform. Whether you have outgrown your current system, or feel like your current software is too clunky, considering a new solution may be the best path for you. But how do you get buy in from your team and/ or from your boss? Here are a few answers to prove that changing software is not really a choice, but a normal evolution of business processes -- and that it can actually mean increase in ROI too (let’s be honest, it all comes down to $$$).