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Helpful answers from the Attendease team
February 8, 2024
Using event technology to its full potential allows associations to provide enriching, personalized experiences to members. The right tools can track and consolidate event data, adapt to members’ needs and preferences, and use automation to eliminate administrative tasks.
CRMs, association management software, and event planning platforms go beyond managing member data and event planning. These tools empower your association to fulfill the commitments and value promised in its membership offerings without increasing staff workloads.
In this guide, we’ll explore how your association can leverage technology when planning and promoting events.
Associations rely on software for effective membership management, data collection and tracking, financial record-keeping, and much more. These tools also assist in the event planning process to optimize promotion and facilitate smooth interactions with attendees.
The following systems and tools work together to support successful events:
Because each system has different capabilities, integrating your technology framework allows you to maximize the impact of each tool. You may need to contact your technology consultant to set up integrations and explore ways to optimize event management processes.
To host successful events, associations must understand their members. Carefully tracking event data enables associations to adapt future events to fit members’ preferences and interests, making each event better than the last.
Over time, analyzing the following metrics will enable your association to organize events that draw qualified prospects to its events:
Measure and analyze metrics that align with your goals for the event. If your association holds a webinar to introduce more members to an exclusive course, track how many attendees sign up for the course to measure event success.
When your association can easily access and analyze event data, it can recognize opportunities to effectively engage members, personalize sessions and benefits to their preferences, and identify new event ideas.
Some key advantages of integrating the tools and systems your association uses include:
These integrations significantly reduce your staff members’ workloads by automating administrative tasks like enrollment and post-event follow-up. This maximizes staff members’ impact by giving them more time to innovate and interact with members.
Before planning your association’s next event, evaluate technology’s role and whether there are any gaps. Are you unable to quickly assess event analytics due to data silos? Or do you need a specialized tool to manage specific needs? Integrate your tools and prioritize scalable solutions so your association can seamlessly track event metrics, cultivate personalized experiences, and optimize future events.
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